Producers: Joseph DiFranza M.D., Gunther G. Hoos
Year: 1991
Format: DVD Running time: 38 mins.
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Ninety percent of new smokers are under the age of nineteen. Why? Because the tobacco industry targets its advertising at the most susceptible Americans: the young. See how tobacco companies aim their advertisements at America's youth by playing to peer pressure, independence and the desire for social acceptance. A comprehensive study guide is available with all sales.